Set up your shop's identity

Your shop's identity is what your customers see first: its name, its tagline, its logo, how to contact you and where to follow you. You set all of it from the Identity screen, and once saved it is shown to your customers across your storefront. Start with the name and the logo — you can change any of it later.

Each task below starts from the same place: open the main menu and, under Store builder, click Identity. The Shop identity screen opens on its Overview tab, with one card per part of your identity.

Name your shop and add a tagline

1. On the Overview tab, in the Identity card, click Edit.
2. In Store name, enter the name of your shop. This field is required.
3. In Tagline, enter a short phrase that sums up your shop.
4. Click Save.

The message Store identity saved. appears, and the Identity card shows your Brand name and Tagline.

Add your logo

Your logos and images are chosen from your image library. If a picture is not in your library yet, you can add it from the same screen.

1. On the Overview tab, in the Visual identity card, click Edit. The Images screen opens.
2. If your logo is not in your library yet, click Send a new image, add your file in the panel that opens, then close the panel. The page reloads with your new image available.
3. For each image, open the field and choose a picture from your library:
   • Rectangular logo — the logo in your storefront's header (recommended format: 936×192 px).
   • Square logo — the square version of your logo (512×512 px).
   • Favicon — the icon shown in the browser tab (64×64 px).
   • Sharing image — the image shown when your shop is shared on social networks (1400×932 px).
4. Optionally, choose a Centered rectangular logo and an Image for products without a photo.
5. Click Save.

The message Images saved. appears.

Note — Rectangular logo, Square logo, Favicon and Sharing image are required. If one is missing, the message Please choose an image for every required slot. appears and nothing is saved.

Add your contact details

1. On the Overview tab, in the Contact card, click Edit. The Contact details screen opens.
2. In Contact email, enter the email address your customers can write to.
3. In Contact phone, check the country code, then enter your phone number.
4. Click Save.

These are the contact details shown to your customers on your storefront.

Tip — Next to your email or phone number, click Start the verification to confirm it: you receive a code and type it back to prove the address or number is yours.

Add your social networks

1. On the Overview tab, in the Social networks card, click Edit.
2. In each field you use — Facebook, Instagram, X, LinkedIn, YouTube, TikTok or Pinterest — paste the full address of your profile, for example https://facebook.com/yourshop.
3. Click Save.

Your profiles appear on your shop. A network whose field you leave empty is not shown.