Google Ads

Ads brings your Google Ads campaigns into your workspace. Once your Google Ads account is connected, you follow what each campaign spends and earns, and you can pause or resume a campaign or change its daily budget without leaving your workspace. Google Ads stays the authority for delivery and billing. Everything happens in Ads, under Marketing in the main menu.

Connect your Google Ads account

You authorize the connection on Google's own page; you don't need a Google Cloud project or any technical credential.

1. Open the main menu and, under Marketing, click Ads.
2. Click the Settings tab.
3. On the Google Ads connection card, click Connect Google Ads.
4. On Google's page, choose your Google account and allow the access requested.

You come back to your workspace with the message Google authorization saved. Account discovery is queued. The Status of the card reads Connected.

Note — If the message Google Ads is not configured for Ultineo yet. Contact Ultineo support to enable the connection. You do not need to create an application yourself. appears, contact Ultineo support. If Google refuses, check your Google Ads permissions and try again.

Choose your advertiser account

Once the accounts of your Google authorization are discovered, choose the one whose campaigns you want to follow.

1. On the Settings tab, on the Google Ads connection card, click Select an account.
2. In Advertiser account, choose the account.
3. Click Save.

The message Saved. appears and a first synchronization of the account's campaigns starts. The card shows the Advertiser account, its Currency and its Reporting time zone.

Note — Manager accounts can't be selected. If the list is empty, discover the accounts again (see Synchronize your campaigns) and check the History tab.

Synchronize your campaigns

Your campaigns are synchronized automatically: campaigns every hour, accounts every 6 hours. You can also ask for a synchronization yourself.

1. On the Settings tab, on the Automatic synchronization card, click Synchronize.
2. In Operation, choose Synchronize campaigns or Discover accounts.
3. Click Save.

The message Request queued. Follow its result in History. appears. A campaign synchronization reads the campaign settings and the last 90 reporting days; the last complete data stays visible while it runs. The card shows the Last complete synchronization and the Reporting coverage.

Note — Only one request of each kind runs at a time: if one is already running, the message A request is already running. Follow it in History. appears.

Follow the performance of your campaigns

1. Open the main menu and, under Marketing, click Ads. The Overview tab opens on the last 30 days.
2. Read the Performance card: Spend, Clicks, Conversions and Return on ad spend.
3. To change the period, use the date picker on the Performance card, then click Apply.
4. Read the Campaigns card below: each Campaign with its Status, Channel, Budget, Spend, Clicks and Conversions. Click View all for the full list.
5. For the detail day by day, click the Performance tab: each Date with its Spend, Impressions, Clicks, Conversions and Conversion value.

Note — Figures follow the currency and time zone of the selected Google Ads account. Conversions can change after Google attributes later activity, and Enabled does not guarantee that a campaign is serving.

Find a campaign

1. On the Campaigns tab, browse every campaign of the account with Previous and Next.
2. To look for a precise campaign, click the Search tab, type its name or its Google ID in Campaign name or Google ID, then click Search.
3. Click the campaign's name to open it.

The campaign's page shows its Status, Channel, Budget, Budget type and Last complete synchronization, with its Performance.

Pause, resume or change the daily budget of a campaign

1. Open the campaign (see Find a campaign).
2. Click Edit.
3. Change the Average daily budget, or set the Status to Enabled or Paused.
4. Tick I confirm this change to the Google Ads campaign.
5. Click Save.

The message Request queued. Follow its result in History. appears. The change is sent to Google, then the campaign is synchronized again so its page shows the new values.

Note — A shared budget, or a budget that is not daily, can't be changed here: edit its amount in Google Ads. Its status can still be changed. A campaign Removed in Google Ads can't be edited, and campaigns can't be created from your workspace.

Important — Google may spend up to its own daily and monthly limits. Before editing, the account needs a complete synchronization less than a day old; otherwise the message Synchronize the account before editing this campaign. appears.

Check the history of your requests

1. Click the History tab.
2. Read each request's Operation (Synchronize campaigns, Discover accounts or Update a campaign), Status, Requested by, Result, Google request ID and Date.

A request is Queued, Processing, Completed, Failed, Canceled or Retry scheduled. Requests started by the automatic schedule show Automatic synchronization under Requested by.

Important — Check in Google Ads means Google may have received the change but its final value could not be confirmed. Check the campaign in Google Ads before you send another request.

Disconnect Google Ads

1. On the Settings tab, on the Google Ads connection card, click Disconnect.
2. Tick Disconnect, then click Save.

The saved Google authorization is removed and the pending requests are cancelled. Your campaigns and budgets in Google Ads are unchanged.